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Joel Hernández Gil — Sales & Marketing Director · Operations Lead · Founder

Joel Hernández GilSales & Marketing Director · Operations Lead · Founder

Portfolio 2026Based in Spain. Available internationally.

Commercially driven leader with multidisciplinary experience.

I bring together commercial thinking, strategic execution and cross-industry experience across beverages, logistics and new ventures, helping ideas grow into structured, scalable results.

Glovo

Operations Lead — Fleet & Performance

July 2025 — present · Aragón, Aranjuez, Valladolid

Glovo

July 2025 — present · Aragón, Aranjuez, Valladolid

Accountable for fleet performance and operational efficiency across Glovo's delivery network in Aragón, Aranjuez and Valladolid, combining data analysis with ground-level execution to move measurable results at scale.

+46.5%

Operations Lead — Fleet & Performance

Operational efficiency

+300Couriers managed
20→37.7%Motorized penetration, +88%
3Delivery areas

Scope & responsibilities

  • Fleet performance monitoring and optimisation.
  • KPI ownership — delivery times, utilisation, incidents, efficiency, GMV and CVR.
  • Cross-functional collaboration with tech, operations and commercial.
  • Data-driven reporting and executive briefings.

Selected highlights

  • +46.5% improvement in operational efficiency.
  • Led a full restructuring of the delivery area operations.
  • Independently built an internal platform that unified operational tools, optimised workflows and enabled data-driven rider performance management.
  • Led internal regional weekly meetings, coaching and supervising other operations leads on KPIs and execution.

Power Drinks

Sales & Marketing Director

June 2023 — present

Power Drinks

June 2023 — present

Leading the commercial engine of a fast-growing beverage brand. From go-to-market strategy to channel development and brand positioning, owning the full commercial function.

+88.75%

Sales & Marketing Director

Cumulative revenue growth, 2023–25

+123.92%EBIT growth
52Countries
4Continents in distribution

Scope & responsibilities

  • End-to-end sales strategy and revenue ownership.
  • Brand positioning, campaigns and trade marketing.
  • Distribution channel development and key accounts.
  • Team building and commercial talent development.

Selected highlights

  • Drove +88.75% cumulative revenue growth from 2023 to 2025, positioning Power Drinks among the fastest-growing companies in the beverage category.
  • Strengthened international distribution across Europe, South America, Africa and the Middle East, expanding market penetration without increasing headcount.
  • Led the development and launch of new beverage concepts and private-label solutions, enhancing portfolio value and opening new commercial opportunities.

Brand & product work

Concepts, cans and activations taken to market under Power Drinks.

Cherry Strike 1898 can
Toro Loco energy can
Utebo CF centenary can
Power Drinks flagship can
Brand activation, Mallorca

NorthPulse

Founder — NorthPulse Group LLC

AI automation · United States

The part I built from nothing.

−70%

NorthPulse Group LLC — Founder

Manual workload removed

48hFrom brief to production
3×Qualified leads
24/7Systems running

A U.S.-registered AI automation company. It replaces manual work with systems: AI customer support, lead qualification, content engines and workflow automation, architected end to end and running in production in under two days.

As founder I own the company end to end: positioning and pricing, the architecture behind every engagement, the build itself, and the client relationship once it ships. Every system is documented, measurable and handed over without lock-in.

Systems we ship

  • AI customer supportAssistants that resolve the bulk of incoming queries on their own, across web chat, WhatsApp and email.
  • Lead qualificationScoring, qualification and routing before a lead ever reaches the team, synced to the CRM already in use.
  • Content enginesLinkedIn, email campaigns and newsletters produced on schedule, in the client's own voice.
  • Workflow automationReporting, invoicing and data entry mapped, engineered and automated end to end across the existing stack.

How an engagement runs

  1. 01AuditA working session that maps the operation and ranks the automations by return.
  2. 02ArchitectureThe exact system — tools, flows, integrations — documented and approved before anything is built.
  3. 03DeploymentBuilt, tested and connected to the client's stack inside 48 hours, running before any long commitment.
  4. 04ScaleMonthly review, performance tracking and new automations as the operation grows.

Stack

  • OpenAI
  • Anthropic
  • Mistral
  • Make
  • n8n
  • Zapier
  • HubSpot
  • Salesforce
  • Pipedrive
  • WhatsApp Business
  • Stripe
  • Notion
  • Airtable
  • Slack
  • Shopify
  • Google Cloud
northpulsegroup.com

Products I designed and shipped

Alongside the operating roles, three products where I owned the design end of the work: research, flows, interface, and the logic underneath.

StudioFlow logo

StudioFlow

Booking SaaS for recording studios

−40%Cancellations
+62%Recurring bookings

A booking platform where artists reserve sessions, managers see real availability and payments settle in the same place. I led the product design end to end, built the real-time calendar and defined the brand.

Product design · Real-time calendar · Brand

Financé

Shared household finance

2026Market debut

A shared ledger for two people with separate wallets: what each contributes, what the joint pot covers, and what stays private. Currently in validation ahead of launch.

Product architecture · UX · Brand

Financé shared pot screen
Financé analysis screen
Financé profile settings
MindShift logo

MindShift

Corporate wellness

+48%Programme participation
−22%Absenteeism
4.7★Pilot satisfaction

Micro-habits, weekly challenges and emotional tracking for employees, with an analytics dashboard for HR. I owned the experience strategy, the full UX/UI system, the gamification model and the reporting layer.

Experience strategy · UX/UI system · HR analytics

Across everything

+950People managed

Across operational and commercial teams.

30–40%KPI improvement

Delivered through product, automation and performance work.

×2.8Market growth

Revenue and distribution, inside eighteen months.

How I operate

Commercial instinct and operational rigour in the same person. Not a generalist — someone who moves between strategy and execution without dropping either, and who builds the tooling when the tooling is what is missing.

Commercial

Sales strategyExpert
Brand marketingExpert
Go-to-market planningAdvanced

Operations

Team leadershipExpert
KPI managementExpert
Data analysisAdvanced

Leadership

NegotiationExpert
Cross-functional workExpert
P&L ownershipAdvanced

Training and credentials

Formal education alongside the operating roles, and the certifications that keep the technical side current.

2025–2028

Computer Engineering

UNED

Currently pursuing a Computer Engineering degree, expected to graduate in 2028.

Computer Engineering — UNED, 2025–2028

Let's talk

Joel Hernández Gil

Open to senior commercial and operational roles, advisory engagements and select entrepreneurial partnerships. Based in Spain, available internationally.

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