Strategy · Growth · Execution
Commercially Driven Leader With Multidisciplinary Experience.
I bring together commercial thinking, strategic execution, and cross-industry experience across beverages, logistics, and new ventures, helping ideas grow into structured, scalable results.
Operations Lead — Fleet & Performance
July 2025 — Present
Responsible for fleet performance and operational efficiency across Glovo's delivery network, combining data analysis with ground-level execution to drive measurable results at scale.
Scope & Responsibilities
Selected Highlights
Sales & Marketing Director
Jun 2023 — Present
Leading the commercial engine of a fast-growing beverage brand. From go-to-market strategy to channel development and brand positioning, owning the full commercial function.
Scope & Responsibilities
Selected Highlights
Brand & Product Work
Ventures, Consulting & Entrepreneurial Work
2018 — Present
A curated set of independent engagements, from early-stage brand consulting to product development. Each driven by the same commercial instinct across different sectors.
Founder of NorthPulse Group LLC, a U.S.-registered AI automation agency specialised in building intelligent systems that eliminate manual work and scale business operations. I architect end-to-end automation infrastructures — from AI customer support to lead qualification, content engines and workflow automation — delivering fully operational systems in under 48 hours, reducing workload by up to 70% and tripling qualified leads.
Designed StudioFlow, a SaaS booking platform for recording studios that modernises how artists and studio managers schedule sessions, manage payments and track availability. I led the full UX/UI design, built a real-time calendar system and developed the brand identity. The platform reduced cancellations by 40% and increased recurring bookings by 62% across European pilot studios.
Led product design and experience strategy for MindShift, a corporate wellness app built around micro-habits, weekly challenges and emotional tracking. I created the full UX/UI system, the gamification model and the HR analytics dashboard. The platform increased wellness-program participation by 48%, reduced absenteeism by 22% and reached a 4.7★ satisfaction rating in pilot testing.
New ventures will come — but for now my full focus is dedicated to building and scaling NorthPulse with the highest level of commitment and excellence.
What I Do
Selected Highlights
Certifications & Education
Results
Across operational and commercial teams.
KPIs improved through product, automation and performance optimisation.
Revenue and distribution scaled within 18 months.
Directed sales growth across 52 countries, expanding global market presence.
Overseeing fleet efficiency and KPIs across an active urban delivery network.
Built and led the commercial function of a growing beverage brand from the ground up.
Entrepreneurial and consulting work across consumer brands.
Skills
A blend of commercial instinct and operational rigour. Not a generalist — a specialist who can move between strategy and execution without losing either.
Commercial
Operations
Leadership
Contact
Open to senior commercial and operational roles, advisory engagements, and select entrepreneurial partnerships. Based in Spain — available internationally.
Glovo
Operations Lead — Fleet & Performance
July 2025 — Present
Leading fleet operations and performance strategy across one of Europe's most active delivery networks.
Learn more↓Power Drinks
Sales & Marketing Director
Jun 2023 — Present
Driving commercial growth for an emerging beverage brand — from distribution strategy to brand positioning.
Learn more↓Other Projects
Ventures, Consulting & Entrepreneurial Work
2018 — Present
A curated selection of independent projects spanning brand-building, consulting, and product development.
Learn more↓